Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information
Hive Group NYC is a sales and marketing consultancy built for the digital age, helping brands create thoughtful digital experiences that drive meaningful results. As the company continued to grow, the team began a deliberate journey to scale their operations in an increasingly competitive environment.
With a growing workload came a clear challenge: how to expand capacity without compromising quality or the team’s work–life balance?
As the team explored ways to grow, hiring in the U.S. proved to be both costly and complex. Managing high salaries, long hiring cycles, and operational overhead made scaling difficult, which led Hive Group to turn to Athyna for support.
Hive Group partnered with Athyna to build a team that matched how they actually worked. Instead of forcing their process into a rigid hiring model, they looked for a more flexible and collaborative approach to scaling.
Instead of lengthy job descriptions or drawn-out searches, the Athyna team quickly understood what Hive Group needed and presented pre-screened profiles ready for interviews. As Cam Bennett shared, the process felt intuitive and efficient, allowing the team to move forward without unnecessary back-and-forth.
What stood out most was:
Athyna helped Hive Group build a remote, near-shore team made up of vetted professionals who could work the same hours as their clients and communicate clearly in English. This alignment removed many of the friction points Hive Group had experienced with distributed teams in the past and made collaboration feel natural from day one.
Hive Group built a team of specialists across key functions, including paid media and social media. Each person owned their area of expertise while still collaborating closely with the rest of the team.
This structure gave Hive Group:
Hive Group was already set up for remote work, which made onboarding seamless. Athyna’s talent joined ready to contribute, take initiative, and manage client work with minimal oversight.
Over time, these team members became more than support. They helped shape how Hive Group operated, communicated, and scaled. Athyna’s talent didn’t just fit the culture, they became part of it.
With the right team structure in place, Hive Group entered a new phase of growth. The additional team built with Athyna allowed the company to take on more clients, expand its service offering, and move faster without stretching the core team thin.
The business grew rapidly, ultimately tripling revenue and approaching the million-dollar mark annually. This growth wasn’t driven by longer hours or added pressure, but by having the right specialists in place to support delivery.
