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Case Study

How Hardline Creative Scaled Its Design Team and Grew 60%

Industry
Design Services
Team size
10
Location
Toronto, Ontario

The Challenge: Scaling a Creative Agency Without Slowing Down

Hardline Creative is a fast-growing boutique creative agency that specializes in supporting consumer packaged goods brands with mass content for sales fields and digital platforms.In the last four years alone, their team has tripled in size, but this rapid growth didn't come without its challenges. As demand increased, so did the pressure on their internal team.The challenge wasn’t just hiring more designers. It was finding the right people—professionals who could:

  • Match Hardline’s creative standards
  • Work independently in a remote setup
  • Integrate seamlessly into an existing team
  • Deliver client-ready work from day one

Finding the right talent to maintain their high-volume, quick-turnaround production with traditional hiring wasn’t keeping up. To keep growing without compromising quality, Hardline needed a faster, simpler way to scale. That's when Athyna stepped in.

"It was the fifth agency we'd worked with, but with Athyna, the process was seamless. I felt heard, and the candidate matches were so spot-on.”
Caitlin Nagy
Creative Director at Hardline Creative

The Solution: Building a Remote Design Team with Athyna

Athyna worked with Hardline Creative to build a remote design team using a simple and reliable hiring process.Our approach was not just about filling positions but ensuring each candidate was a perfect fit for Hardline Creative's unique environment and fast-paced demands. The matches were so precise that the difficulty lay in choosing from the high-quality options provided.

Fast matching and smooth onboarding

Qualified candidates were presented in days. Once hired, designers were very smoothly introduced into existing workflows and began contributing to active client projects.Athyna's impact went beyond just hiring. They helped Hardline Creative develop a more streamlined process that allowed for better integration of new team members, aligning with their brand's fast-paced and innovative ethos.

A team that felt fully integrated

The designers hired through Athyna became part of Hardline’s core team and were trusted with meaningful work from day one.The transition from a reliance on freelancers to a robust, multi-skilled in-house team addressed a critical bottleneck, ensuring direct communication with clients and a community that grows together.

Results That Supported Growth

With Athyna's partnership, Hardline Creative is poised for even more growth. They can now focus on their mission to support brands in creating impactful sales and marketing collateral without being hindered by talent acquisition challenges.

  • 60% business growth enabled by increased delivery capacity
  • 3 key design roles filled without long hiring cycles
  • Improved productivity across client projects
  • Better balance for internal teams and leadership

Role
Typical US Salary
Full Stack Developer
$128K
QA Analyst
$86K
Paython Developer
$124K
With Athyna
$45K
Saved 65%
$34K
Saved 65%
$42K
Saved 65%

It was the fifth agency we'd worked with, but with Athyna, the process was seamless. I felt heard, and the candidate matches were so spot-on.
Caitlin Nagy
Creative Director at Hardline Creative

Hear from Pitcrew AI

“Super professional. Athyna helped us source the talent we needed, and in a matter of days.”

Ready to Scale Your Team with Global Talent?

Hardline Creative scaled their design team, supported rapid growth, and kept delivery consistent by hiring vetted global talent through Athyna.If you’re ready to build your team with confidence, Athyna helps you match with the right people quickly and simply.

Still deciding if Athyna is right for your team?

Let AI tell you why to hire with Athyna