How Boatsetter Built a Support Team While Staying on Budget

The Challenge: Scaling Customer Support Fast for Peak Season

Boatsetter, a boat rental platform connecting owners with renters across 700 locations worldwide, was gearing up for their busiest season of the year. They needed to scale their Customer Support team fast to handle the surge in bookings from March through September.

They came to Athyna with very specific needs:

• High-volume LATAM hiring: They wanted 10–15 Customer Support professionals from Latin America, all onboarded and ready to go by March to ensure they were all ready for the season.
• Time zone alignment and trust in global talent: Boatsetter needed CS professionals aligned with U.S. time zones to deliver a seamless experience for their customers. While they were open to international talent, past experiences had made them cautious. Finding the right people was not just about location. It was about reliability, communication, and confidence in the match.
• Long-term candidate engagement: We started interviews in January, and the onboarding was just in March, so they needed to keep candidates excited and committed over the months to kick off as a great start.

They’ve reached out to our team with a clear goal: build a team that could hit the ground running when boat season kicks off. And we were able to not only match the quality match they were expecting, but also a very highly engaged, successful team.

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The Solution: Fast Sourcing, Smart Matching, and Seamless Onboarding

Once we aligned on Boatsetter’s goals, we mapped out a plan that matched their timeline, their budget, and their ambition to scale quickly with world-class quality. And here is our strategy:

Kicked off sourcing early

We didn't wait around. We started our sourcing and interviewing efforts right away. At Athyna, we match world-class global talent with AI precision, being able to start bringing in qualified candidates in days.

Spotted an extra need and filled it fast

During discovery, Boatsetter mentioned they also needed a full-time Claims hire with some Customer Support responsibilities. We found the right person quickly, and they started in January, ahead of the main cohort.

Streamlined the interview process

Starting in January, we sent profiles in batches of five. Boatsetter hired nine out of the first ten candidates. The final spot is filled from the next batch. Clean, efficient, no back-and-forth.

Kept candidates engaged until the start of the day

Because the hires wouldn't start for another two months, we made sure no one lost interest or moved on to other opportunities by keeping them engaged through a strategic onboarding approach.

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The results that changed the game

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What we delivered

• 14 Customer Support professionals successfully onboarded and are working through the 6-month project
• 1 full-time Claims hire placed ahead of schedule in January
• 1 talent retained long-term after the project ended (a testament to the quality of the match)

How it went

• 90% first-batch success rate (9 out of 10 candidates hired from the initial round)
• Smooth onboarding with high engagement across the board

The relationship didn't end when the project did. Boatsetter was so happy with how smoothly everything went that they're coming back in March 2026 for another hiring round. That's the kind of partnership we love to build.

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