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Case Study

How to Recover From Unmet OKRs in 2022

December 21, 2022
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OKRs, or objectives and key results, are a common goal-setting method used by many businesses. But what do you do when you're not meeting your OKRs? Don't panic – there are ways to move forward.

Failing to meet your OKRs can be frustrating, but it doesn't have to be the end of the world. By evaluating your processes, analyzing your data, and engaging with your team, you can gain valuable insights that can help you achieve your goals in the future. 

We know it can be super tempting to jump straight into finding solutions without taking the time to reflect on what went wrong in the first place. Remember, you can't fix what you don't understand.

So start by reflecting on the process that led up to not meeting your OKRs. Was there something missing from your initial plan? Were assumptions made that didn't pan out? Did things change along the way that threw off the whole process?

Answering these questions can help you get clarity about why your team didn't hit its goals and get back on track to make sure you reach your objectives in 2023.

Check out these steps you can take to get back on track and achieve your goals:

  • Analyze Your Data 

Data is a powerful tool for understanding where you are going wrong and how to fix it. Take time to analyze all of the data related to your OKRs, including sales data, customer feedback, website analytics, etc. This will help you identify trends that could be impacting your performance and provide opportunities for improvement. Use these insights to create a plan of action that will help you reach your objectives.

  • Evaluate Your Processes

 The first step is to take a critical look at your processes. Consider how you have been measuring success and identify any areas where improvements can be made. Be honest with yourself about what has worked and what hasn't, and make the necessary changes to improve performance and reach your goals.

  • Set New Goals & Create an Action Plan 

Once you've reflected on why you missed your original goal and re-evaluated any outdated targets, it's time to get started with setting new ones! When setting new goals, think both short-term and long-term—your team will need both kinds of objectives to stay focused and motivated over time. Once you have clear objectives established for each team member or department, create an action plan for achieving them. This should include specific tasks with deadlines attached so everyone knows exactly what needs doing—and when! 

  • Talk To Your Team 

It's also important to engage with your team and get their perspective on why they didn't meet their goals. This will help identify potential blind spots or issues that may not have been obvious when looking at the data alone. It's also essential for building trust between managers and employees – a key component of any successful business.

Failing to reach OKRs can be frustrating, but it doesn't have to be the end of the world. By evaluating your processes, analyzing your data, and engaging with your team, you can gain valuable insights that can help you achieve your goals in the future. Use this information to create a plan of action that will help you reach your objectives in 2023 and beyond.

Oh! But you are not that sure how to create reachable OKRs? Ok, read on…

  1. As we said before: it is key that you start by setting specific, measurable, and time-bound objectives. This means that your objectives should be clear and easy to understand, and they should include a specific target or goal and a timeline for achieving it. For example, instead of setting a vague objective like "improve customer satisfaction," set a specific goal like "increase customer satisfaction by 10% in Q1."

  1. Make sure your objectives are challenging but achievable. Your OKRs should push your team to reach their full potential, but they should also be attainable with focused effort and dedication. Avoid setting goals that are too easy or too difficult – the key is to find the right balance.

  1. Align your OKRs with the overall goals and objectives of your business. This will help to ensure that your OKRs support and contribute to the broader strategy and direction of the company. For example, if your business objective is to increase market share, your OKRs should focus on specific actions and activities that will help you achieve that goal.

  1. Regularly review and update your OKRs. As the year progresses and your business evolves, it's important to regularly review and update your OKRs to ensure that they are still relevant and aligned with your goals. This will help to keep your team focused and motivated, and will help to ensure that you are on track to achieve your objectives.

And this is a little Bonus Track from us…

In this super practical talk, John Doerr will talk bout how to set and execute audacious goals using OKRs, and how this goal-setting system can mean the difference between success and failure.

Why the secret to success is setting the right goals | John Doerr | TED

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Celeste Bono

Content Creator & Media Producer. The official voice of Athyna.

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